Stoke-on-Trent has been named as the sixth best city in the UK to start a business in 2019, beating rivalling cosmopolitan cities including London, Manchester, Liverpool and Birmingham.
Ranking at number six, research showed that 39.3% of businesses in Stoke-on-Trent manage to survive their five year start up period.
The research also found that as a result of the city’s heritage, being the home of England’s ceramics industry and carnal network, tourism has been boosted, making the city ‘a desirable place to start a company.’
Leader of Stoke-on-Trent City Council, councillor Ann James said: “It’s brilliant to see Stoke-on-Trent being recognised for its great business potential and opportunities for budding entrepreneurs.
“Last year, the city was listed as one of the top 12 places for city living in Britain, and came 16th in a YouGov study that asked more than 55,000 people if they liked particular cities across England, Wales and Scotland".
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